It seems big name corporations may have lost interest in spending money on advertising at good ‘ole E3.
The buzz is that E3 as the gaming industry has come to know it will cease to be what it has been since the mid 1990’s. The hugely popular Gaming Expo has lost its interest from big name gaming corporations that claim the cost isn’t worth the benefit. :(
E3 is speculated to not be cancelled entirely, but have a much smaller event next May with fewer of the big names. It seems like companies such as Blizzard can manage on its own. *cough cough Blizzcon cough cough* I dread the official announcement (coming this Monday, perhaps).