Alexa – for those of you that don’t know – is an Amazon owned subsidiary that tracks “valuable information about the web, how it is used, what is important and what is not.” For example, you can search Alexa for amazon.com and find traffic information, related links, etc. Alexa is a hugely useful tool for developers that want to watch their traffic and compare against competing sites. While combing sites and gathering statistics (which it does by the use of the Alexa toolbar as well as piggy backing onto the back of various other toolbars), Alexa has amassed huge amounts of data…and when I say huge amounts of data…I’m serious! Alexa spiders 4 billion to 5 billion pages a month and archives 1 terabyte of data a day.
They’ve been stockpiling search data since its inception in 1996. The great news? They are now opening it up to the public as a pay to play access to their data! Its called the Alexa Web Search Platform. Wired News writes:
To illustrate the new service’s potential, Alexa developed a photo search engine that allows users to query photo metadata normally hidden from standard keyword searches, such as the date the photo was taken or the camera used.
From computer scientists to web hobbyists, [Alexa CEO Bruce] Gilliat predicted Alexa’s inexpensive services will spawn numerous creative results.
And Slashdot writes:
The Alexa framework is not for the weak of heart — expect to learn how to use their C API, and expect to pay micro-amounts for requests and CPU cycles used — but it also seems to be more powerful than the rival APIs from Yahoo and Google.
While I have no huge reasons to sign-up and pay (however cheaply) for this service just yet, I look forward to seeing what comes of it! Having that much data available at your fingertips is a huge boon to the development and marketing community!